Case Studies

Key Highlights

• Virgin is one of many UK retail chains which have turned to ADT for security expertise
• Virgin tasked ADT with developing its electronic tagging, integrated video surveillance and SmartEAS systems
• ADT’s acousto-magnetic source tagging technology helps Virgin prevent theft of high value CDs and DVDs

Situation

Virgin Megastores has 150 UK stores with cutting-edge ADT security solutions.
Virgin Megastores is a global retail trend-setter, providing top products and quality customer service.
One store can offer over 180,000 CDs, DVDs, videos and games, but all are susceptible to ...

Solution

Virgin asked ADT to develop a solution combining video surveillance with acousto-magnetic Electronic Article Surveillance (EAS) tagging technology to help Virgin stores reduce shrinkage and stock losses. ADT also deployed SmartEAS systems with features such as people-counting and staff response times to better manage EAS alarms. People-counting provides customer traffic reports that help the stores to evaluate the success of marketing promotions …

Results

ADT’s EAS and video surveillance anti-theft solution has helped Virgin Megastores prevent the theft of portable, high resale-value goods like CDs and DVDs despite